__ALBERT BANDURA__

1925 - present
Social Learning Theory

Bandura was a man of lots of observing learning and modeling. Some of his focus was with aggression and expanded the theory of behaviorialism and learning theory to a modeling concept of a social theory. Some of his observations did not fit into the behaviorism concept, and became part of the social theory.

1.Bandura (1977) states: "Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action." (p22). Social learning theory explains human behavior in terms of continuous reciprocal interaction between cognitive, behavioral, an environmental influences. The component processes underlying observational learning are: (1) Attention, including modeled events (distinctiveness, affective valence, complexity, prevalence, functional value) and observer characteristics (sensory capacities, arousal level, perceptual set, past reinforcement), (2) Retention, including symbolic coding, cognitive organization, symbolic rehearsal, motor rehearsal), (3) Motor Reproduction, including physical capabilities, self-observation of reproduction, accuracy of feedback, and (4) Motivation, including external, vicarious and self reinforcement.

2.All these variations allowed Bandura to establish that there were certain steps involved in the modeling process:

Another concept that he taught was Self-regulation.The steps include:Self-observation, Judgment,Self-response. Through these steps, we control our behavior

1.http://tip.psychology.org/bandura.html
2.http://webspace.ship.edu/cgboer/bandura.html

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