To download the final word version of this, go to this site:
http://www.et.byu.edu/~cneves2/Designbook/Occupation.doc

Scott:

Types of jobs available in Graphic Design

1. Editorial
i. Magazines
ii. Newspapers
Optimum Portfolio
Entry Level
10-20 samples
Pages and spread designs
Cover designs (2 or 3 logo and illustration approaches)
Department pages
2-4 non-editorial examples
Junior/Senior Designer
15-25 Samples
Feature pages and spreads from published periodicals
Cover designs
Examples of illustration and photograph assignments
Department pages
2 non-editorial examples
1. Corporate Design
Development of a consistent design scheme based on standard typefaces, layouts, and colors. Mnemonic effect is crucial (one associates the abstract form with the name of the business.)
Letterhead, Logo, business card, etc.
Entry Level
10-20 Samples
Letterheads (with trademark design and application)
Brochures with covers and interiors displayed
Conventional and unconventional typography
Other assignments showing a range of imaginative solutions
Junior/Senior Designer
15-25 Samples
Complete annual reports
Logo/Trademarks (including letterheads and design guides
Newsletters, in-house publications, and other collateral materials
Special presentation kits
Exhibition or display work
Audiovisual presentations for corporate meetings
Web pages

2. Book Design
Book Jacket Design
Book interior design
Trade V. Commercial
Professional
Textbook
Mass-market paperback
Entry Level
10-20 Samples
The majority should be book jacket designs (focus should be placed on typography, pictoral skill, and talent)
A few interior book pages
Junior/Senior Designer
15-25 Samples
Book jacket designs (only included covers that have actually been printed)
1-2 speculative projects – to show a range of ability
Interior book pages
2-3 entire projects (interior, cover, jacket)
3. Music / Record Design
Cds
Tapes
Covers
T-shirts
Entry Level
Portfolio should include:
10-20 Samples
CD packages on a range of musical genres
2-3 compilation gift boxes
1-2 non-music-related pieces
Junior/Senior Designer
Portfolio should include:
15-25 samples
CD packages (add 1-2 cassette packages
1-2 Speculative projects
Special Packages
Posters, flyers, point of purchase displays
4. Information Design
i. Uses graphics and text to concretize non-visual information
ii. Use of universal symbols to convey ideas or concepts
iii. Focus is on function and utility – not style and fashion
1. Entry Level
a. 10-20 Samples
b. Graphs, maps, etc
2. Senior Level
a. 15-25 Samples
b. Charts, maps, graphs
c. Online, or CD Rom graphics
5. Advertising
a. Ad campaigns
b. Banners
c. Television
d. Other visual advertising
i. Entry Level
1. 10-20 Samples
2. 2 complete campaigns
a. Ads, flyers, logo, prints, etc
3. Markers drawn storyboards
4. Web page examples
ii. Art Director
1. 15-25 examples
2. 1 speculative campaign
3. Print ads
4. Storyboards
5. Various ads done by you alone
6. Web examples
7. Logos, packages, branding
6. Environmental
a. Signs and how they fit in with their environment
i. Informational
ii. Directional
iii. Moods and schemes for parks, centers, museums, places, events, etc.
1. Entry Level
a. 10-20 samples
b. 2 sign ideas
c. 2-3 drawings of signs, banners, etc
d. 1-3 coordinated sign systems
2. Advanced
a. 15-25 Samples
b. One speculative campaign
c. 3 dimensional media
d. Plans for signage or wayfinding systems
e. Real or prospective exhibition or event materials
7. New Media
a. Websites & CD Rom interface design
1. Entry Level
a. Various printout versions of user interface
b. Working screens on zip disk, CD Rom, or DVD
c. Links to sites already up and running
d. Photographic and illustration styles
2. Advanced Level
a. Printout versions of user interfaces (a wide variety should be shown)
b. Working screens on Zip Disk, CD Rom, or DVD
c. 1-2 Speculative projects
d. Typography (digital or print formats)
e. Links to sites already up and running
f. Related multimedia projects
8. Motion
a. Trailers, titles, network identifiers, openers, credit sequences
1. news broadcasting
2. station identification
3. program openers
4. on-air promos / identifiers
a. Entry Level
i. Printout versions of on-screen design
ii. Screen grabs on CD Rom, Zip Disk, or DVD
iii. Video cassette / DVD featuring motion graphics, animation, pencil tests, etc.
iv. 2-3 Storyboards
b. Advanced Level
i. Printout versions of on-screen design
ii. Screen grabs on CD Rom, Zip Disk, or DVD
iii. 1-2 Speculative projects as storyboards
iv. Video cassette or DVD with professional quality work
v. 2-3 storyboards or preparatory work
9. Type and Lettering
a. Creation of custom and proprietary typefaces
b. Knowledge of drawing, athesthetics, and functionality required
c. Lettering
a. Entry or Advanced level entry
i. 1-2 complete alphabets
ii. Example of typefaces application
iii. Drawings used in the development and application of a typeface of family of faces

Divisions of Labor

Freelancers
Independent contractor
Own boss – sets own hours, looks for own work, controls work environment
Small Studio
Usually an outgrowth of a freelancer with a few stable clients
Business saviness is a must
Usually under 10 employees
Medium Firm
Average of 15 employees
Outgrowth of a small studio that secured a large bid, or new clientele
Focus turn more from design to business for the owner / proprietor
Large Firm
15 employees or more
Large stable clientele required
Outgrowth of a medium firm or the merger of numerous smaller firms

Different Fields in Graphic Design
Entrepreneurs
Creation of new businesses, or the marriage of design with an existing field
Authorship
Development and production of a product.

What is the graphic design profession? It is an expert discipline that focuses on visual and verbal communication and meaning. Some of the categories that fall under this profession are:

Information Design - Making large amounts of complex information easily understood and accessible.

Identity Design - Creation of a visual or verbal program intended to establish a consistent visual appearance.

Promotional Design - Design to introduce, sell, or promote brands.

Branding - An entire development processes to create a brand, brand name, and brand identity.

Publication Design - Also called editorial design, its purpose is to make content accessible, interprets the content's intention, enhances the reader's experience, and establishes a voice, character/spirit, and format for the publication.

Advertising - It involves generating and creating specific visual and verbal messages constructed to inform, persuade, promote, provoke, or motivate people on behalf of a group or company.

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