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To download the final word version of this, go to this site:
http://www.et.byu.edu/~cneves2/Designbook/Paper.doc
Paper
US paper is broken into three basic groups: text papers, cover stock, and a group combining “bond,” “writing,” and “ledger” paper. The sizes of all of these are measured in inches and the weight of the paper is calculated in terms of how many pounds 500 sheets (one ream) of the parent size stock weigh. Paper availability is not something that improves over time, and over the past several years it has been steadily going from bad to worse.
One aspect that designers have to take into effect if imposition. Imposition is the configuration in which pages are positioned on larger press-sheets. The way that pages are positioned depends on the size of the press and limits the number of pages it is possible to place on a single plate.
There are four possible printing configurations and it depends on how the final product is planning on being bound. Saddle-stitched, which is stapled along the fold and trimmed on three sides is mainly used in small-scale printing. Most saddle-stitched publications are prone to creep—the thickness of the paper builds up along the binding and pushes the remaining pages towards the center of the publication further and further out. Work-and-turn and work-and-tumble both refer to placing the paper in the printer itself. It is how the printer picks up the paper—the “gripper edge”. Sheetwise, which is used more for brochure printing normally used four colors on one side and only one color on the other.
Printing
When it finally comes down to actually printing your precious design piece there is one thing you must remember if you are sending it to someone else to print...SEND YOUR FONTS WITH YOUR FILE! There is nothing more frustrating than having your fonts be replaced with some default because you forgot to give the press your actual fonts. The other way to get around that is to turn your fonts into graphics or outlines. That way it will no longer refer to a font family, rather it will be a vector or raster image and the font won't matter.
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