To download the final word version of this, go to this site:
http://www.et.byu.edu/~cneves2/Designbook/Rhythm.doc

Repetition: Some aspects of a design should be repeated throughout the work. This can be a font, a thick line, a color, a element, format, or simply the proximity relationship of design elements. Anything that can be picked out visually can be repeated. Repetition is usually done unknowingly. It can be as simple as consistency throughout work. Its purpose is to again unify the work but can also add or gain visual interest. It also connects multiple pages or different works together and groups them. The easiest way to get or improve consistency is to simply push what you already do with repetition to a stronger level. Change normal constant elements into repeated design graphics such as page numbers, headers, margins, etc.

These images were used by a company that produces solid state lighting. Notice the repeating lines and shapes that are used. They were created by taking close up or perspective photos of their products. The rhythm in these images seem to be used to create visual interest and to highlight the innovative designs that the company has created.

Repetition

Lets think about music for a minute now. When I was in high school I played the bass guitar in the pep-band. My favorite song to play for the longest time was “Good” by Better than Ezra. The song was very simple. I had a total of four notes to play during the entire song, however, those for notes done by different instruments sounded awesome. It was the repetition of the song that made it great. Just like good music, good design needs to have some repetition to form a unifying structure in your layout. When repetition is used layouts look stronger and are more interesting to look at.

Something that goes hand in hand with repetition is unity. Unity is achieved when all of the separate elements on a page look as if they belong together. Without unity, a reader will lose interest and decide not to read further.

-Jared Merrill
Artists who employ the use of vector graphics focus on design principles of repetition and variation, figure/ground relationships, continuation, closure, focal point and eye direction. Eye direction and focal pint are used to bring attention to a product. Although eye direction usually describes how the eye is directed between various shapes, the image of the eye plays an important part in portraits. Closure is a design principle that occurs when the eye completes a line or curve in order to form a familiar shape.

Rachel
Pattern and rhythm
Pattern and rhythm are similar in that they both involve the repetition of visual elements such as text, images, and decorative objects. Pattern is when a certain visual element is repeated in a regular fashion. Rhythm is visual movement and repetition throughout the entire piece.

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